Checklist 3 – Brand Identity

1.0 Purpose

This checklist ensures the client’s brand identity is clear, consistent, and aligned with their goals, personality, and audience expectations.

2.0 Scope & When to Use

Use this checklist when creating or refining a client’s brand identity.

• New branding projects
• Rebrands or refreshes
• Visual identity updates
• Platform‑specific branding

3.0 Brand Identity

3.1 Brand Personality

• Document tone and personality traits
• Identify emotional themes
• Check alignment with audience

3.2 Visual Identity

• Document color palette
• Document typography
• Check logo usage
• Identify missing visual assets

3.3 Brand Consistency

• Check consistency across platforms
• Document inconsistencies
• Identify areas for improvement

4.0 Final Delivery Requirements

• Brand identity summary
• Visual identity recommendations
• Brand consistency notes
• Updated brand guidelines

5.0 Internal QA Check

• Brand personality documented
• Visual identity complete
• Consistency issues identified
• Recommendations included