Checklist 9 – Analytics & Insights

1.0 Purpose

This checklist evaluates the client’s analytics across platforms to identify performance trends, growth opportunities, and areas needing improvement.

2.0 Scope & When to Use

Use this checklist when reviewing analytics or preparing performance reports.

• Monthly analytics review
• Quarterly strategy updates
• Platform performance audits
• Content optimization planning

3.0 Key Metrics

3.1 Growth Metrics

• Follower/subscriber growth
• Viewer retention
• Returning viewer rate

3.2 Engagement Metrics

• Chat activity
• Likes, comments, shares
• Average watch time

3.3 Content Performance

• Top‑performing content
• Underperforming content
• Content type comparisons

4.0 Insights & Interpretation

4.1 Trend Analysis

• Identify upward trends
• Identify downward trends
• Document seasonal patterns

4.2 Audience Behavior

• Peak activity times
• Viewer retention patterns
• Engagement triggers

4.3 Platform Differences

• Compare performance across platforms
• Identify platform‑specific strengths
• Document platform risks

5.0 Final Delivery Requirements

• Analytics summary
• Performance insights
• Optimization recommendations
• Growth opportunities list

6.0 Internal QA Check

• All key metrics reviewed
• Trends identified
• Insights documented
• Recommendations included