Checklist 6 – Audience & Community

1.0 Purpose

This checklist evaluates the client’s audience, community health, engagement patterns, and growth opportunities.

2.0 Scope & When to Use

Use this checklist when analyzing or improving a client’s community strategy.

• Community growth planning
• Engagement improvement
• Audience analysis
• Discord or platform community setup

3.0 Audience Analysis

3.1 Demographics

• Document age ranges
• Identify geographic distribution
• Check platform‑specific demographics

3.2 Viewer Behavior

• Document peak activity times
• Identify viewer retention patterns
• Check engagement trends

3.3 Audience Segments

• Identify core audience groups
• Document niche‑specific segments
• Check for underserved segments

4.0 Community Health

4.1 Engagement

• Document chat activity
• Check Discord engagement
• Identify engagement gaps

4.2 Culture

• Document community tone
• Check alignment with brand
• Identify culture risks

4.3 Moderation

• Check mod activity
• Document moderation gaps
• Identify safety concerns

5.0 Final Delivery Requirements

• Audience analysis summary
• Community health report
• Engagement recommendations
• Growth opportunities list

6.0 Internal QA Check

• Audience segments identified
• Engagement patterns documented
• Community risks identified
• Actionable recommendations included