Checklist 4 – Content Strategy

1.0 Purpose

This checklist ensures the client’s content strategy is structured, intentional, and aligned with their goals, audience, and brand identity.

2.0 Scope & When to Use

Use this checklist when developing or refining a client’s content strategy.

• New content planning
• Content restructuring
• Platform expansion
• Content optimization

3.0 Content Pillars

3.1 Identify Core Pillars

• Document 3–5 core content pillars
• Check alignment with goals
• Check alignment with audience interests

3.2 Supporting Themes

• Document sub‑themes
• Identify content gaps
• Check for over‑reliance on a single theme

3.3 Content Balance

• Check variety across pillars
• Document content distribution
• Identify imbalance issues

4.0 Content Formats

4.1 Primary Formats

• Document main content formats
• Check alignment with platform strengths
• Identify missing formats

4.2 Secondary Formats

• Document supporting formats
• Check for repurposing opportunities
• Identify format gaps

4.3 Repurposing Strategy

• Document repurposing workflow
• Check for automation opportunities
• Identify bottlenecks

5.0 Final Delivery Requirements

• Content pillar summary
• Format strategy
• Repurposing recommendations
• Content distribution plan

6.0 Internal QA Check

• Pillars clearly defined
• Formats documented
• Repurposing strategy complete
• Recommendations included